Communications Platform as a Service (CPaaS) refers to a cloud-based platform that simplifies the integration of omnichannel communications services using an Application Program Interface (API) technology and Software Development Kits (SDK) that will allow developers to build custom applications without starting from scratch. Understanding the complexity of this emerging technology, it is important to review the key terms around CPaaS to decide the communication strategy and technology roadmap that you will implement in your business.
API stands for Application Program Interface, which is a technology that enables various features to be integrated into business systems or applications by exposing designated and enabling software programs to communicate with each other. API is one of the key elements in CPaaS that allows companies to have an integrated communication platform from various different channels, including SMS, email, videos, in-app push messages, and social media to better communicate with employees and customers. There are two different kinds of APIs, which are private and public APIs. Private APIs are internal technology that is used by company’s developers to improve your products and services but are not available for use by its customers. While public APIs can be used by anyone without restriction.
A Software Development Kits (SDK) is a collection of software development tools in one installable package. They ease the creation of applications by having a compiler, debugger and perhaps a software framework. SDK can be used not only for mobile applications but also in connection with websites and other digital platforms. Consisting of APIs, code samples, and guides for developers, SDK enables developers to create new tools efficiently because many components are pre-built. Using SDK in your CPaaS technology, it will help your company to efficiently manage your communication strategy and technology roadmap. SDK will allow faster integration with lower cost and competitive, yet flexible pricing.
Omnichannel is a cross-channel content strategy that companies use to improve the user experience and drive better relationships with the customers across points of contact. Omnichannel means integration and orchestration of channels so that the experience of engagement is efficient and better than using single channels in isolation. Omnichannel communications is important because it can help you optimize your available channels, combine online and offline interaction, and let you meet more diverse audience needs. Businesses that want to get the benefits of omnichannel can adopt CPaaS because it is designed to help unlock the true value of omnichannel.
Understanding terms such as Application Program Interface (API), Software Development Kits (SDK), and Omnichannel, you will have more clarity on what the benefits of CPaaS can bring to your businesses. Implementing CPaaS Indonesia in your business you will be able to improve your customer experience while bringing secure and reliable communication capabilities with scalability and agility to companies with ease. This technology can also help you open up more opportunities in the future and help your business grow.
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