Technological transformation is now a necessity for all economic sectors, including Micro, Small, and Medium Enterprises (MSMEs), in today’s digital world. MSMEs are crucial to Indonesia’s economic growth, but they often face significant challenges related to security, resource management, and operations. Through the Leap Telkom Digital project, PT Telkom Indonesia (Persero) Tbk (Telkom) has developed Antares Eazy, a flagship product that offers integrated smart technology solutions to address these challenges. Antares Eazy is specifically designed to help MSMEs improve operational efficiency and ensure the security of their business premises.

What is Antares Eazy?

Antares Eazy is a smart technology solution based on the Internet of Things (IoT) that provides various devices designed to simplify energy management, enhance efficiency, and safeguard business locations. This product is part of the Leap Telkom Digital initiative, aimed at accelerating digitalization in Indonesia by providing MSMEs with access to advanced technologies. Through Antares Eazy, Telkom seeks to assist MSMEs in adapting to modern technologies, increasing competitiveness, and optimizing their business operations.

Key Features of Antares Eazy

Antares Eazy offers several smart devices designed to ease business management and enhance security. The key features provided by Antares Eazy include:

1. Smart Plug, Smart Bulb, and Smart Socket Extension
   These devices enable more efficient energy management. MSMEs can control electricity usage intelligently, such as managing lighting or electrical appliances via a connected application. This automated management helps MSMEs reduce unnecessary energy consumption, ultimately lowering operational costs. For instance, the Smart Bulb can be set to automatically turn on or off at specific times, while the Smart Plug allows remote control of electrical devices.
2. AI-Based IP Camera
   Security is one of the major concerns for MSMEs. Antares Eazy provides an IP Camera equipped with artificial intelligence (AI)-based video analytics that can monitor business locations in real-time. With this feature, business owners can monitor their premises anytime and from anywhere. The AI technology embedded in the camera allows for smart motion detection, tracking suspicious activities, and secure recording storage. This solution offers extra security and peace of mind for business owners, enabling them to focus on their operations without worrying about security.
3. Smart Wall Switch
   The Wall Switch offered by Antares Eazy allows more efficient control of lighting systems. With this device, MSMEs can save energy and reduce electricity bills. The smart Wall Switch can be programmed to turn lights on and off at specific times or according to operational needs, ensuring better control of electricity usage. This is especially useful for businesses with tight operational schedules that want to maximize energy savings.

Benefits of Antares Eazy for MSMEs

Antares Eazy provides a range of benefits highly relevant to MSMEs in Indonesia. Some of the main benefits include:

1. Operational Efficiency
   The use of integrated smart devices like the Smart Plug and Wall Switch enables MSMEs to manage resources more efficiently. They can automate electricity usage, reduce waste, and maximize operational cost savings. In the long term, this helps businesses remain competitive and better manage their budgets.
2. Enhanced Security
   Security is a crucial factor for any business. With the AI-based IP Camera, MSME owners can monitor activities at their business locations in real-time, even when they are not on-site. This provides additional protection against theft or other disruptions while ensuring the safety of employees and customers.
3. Ease of Use and Remote Monitoring
   All Antares Eazy devices can be operated and monitored via a mobile application, allowing business owners to control and monitor operations from anywhere and at any time. This feature provides flexibility and convenience for MSMEs in managing their businesses, whether on-site or remotely.
4. Reduced Operational Costs
   With efficient energy solutions and automation, Antares Eazy helps MSMEs lower their operational costs, especially in terms of energy consumption. This allows budget savings to be allocated to other areas, such as product development and marketing.
5. Technological Innovation for MSME Growth
   Antares Eazy not only offers practical solutions but also promotes the adoption of advanced technologies among MSMEs. By leveraging IoT and AI, MSMEs can modernize their operations, ultimately helping them grow and compete in an increasingly digital and competitive market.

Why is Antares Eazy Important for MSMEs?

In an increasingly competitive business landscape, MSMEs in Indonesia need to leverage technology to stay relevant and enhance their competitiveness. Antares Eazy provides practical and affordable solutions that allow MSMEs to modernize their businesses without incurring high costs. With a range of smart features designed specifically for MSMEs, this product enables small businesses to access technologies typically available only to large companies.

Furthermore, Telkom Indonesia, as the service provider, has a proven track record in delivering quality services and supporting technological advancement in Indonesia. Through the Leap Telkom Digital initiative, Telkom is committed to helping MSMEs undergo digital transformation and providing broader access to advanced technology solutions.

Antares Eazy from PT Telkom Indonesia is a smart solution designed to help MSMEs in Indonesia improve their operational efficiency and business security. With features such as the Smart Plug, AI-based IP Camera, and Smart Wall Switch, Antares Eazy provides ease and full control for business owners in managing resources and safeguarding business premises. In the ever-evolving digital era, Antares Eazy is the perfect partner for MSMEs to adopt modern technology and ensure their businesses remain competitive and efficient.

With Antares Eazy, MSMEs not only gain access to cutting-edge devices but also a reliable solution to meet future business challenges.