A new Aberdeen Group study states that companies with a strong omni-channel marketing strategy retained, on average, 89% of their customers and witnessed a 9.5% year-on-year revenue growth. Omni-channel is rapidly becoming the industry standard for effective communication strategy by delivering better customer experiences, increasing brand visibility, and opening up new channels for customer interaction. However, managing and coordinating the messages sent across different platforms, voice, text, video, to deliver a consistent experience is not an easy thing to do. 

Traditionally, in doing so, companies need to place a huge upfront investment, as well as a significant amount of mainte0ce costs for their communication technology. Not only that, companies also faced the risk of an obsolete technology that cannot adapt to the ever-changing customer preference. This is where the Communications Platform as a Service (CPaaS) started to play a critical role in reaching your customers on their channel of choice. A simpler and feasible way to integrate communications features CPaaS can connect you directly to your end customers through a single API that will enable companies to add the channels they need, when they need them, without extensive development work and investment. 

This solution will help your businesses implement their engagement strategies over multiple channels, along with smart workflows to build seamless customer journeys, inside the same user interface, without having to switch the screen. Save on human resources, infrastructure, and time to market Using cloud technology, CPaaS can be easily developed by companies of any size. This solution saves business time with quick and simple deployment and will allow your IT Team and developers to focus on building applications rather than managing the IT infrastructures. In addition, the technical support of using CPaaS is very accessible. Developers can easily use online tutorials and forums when they have any issues or questions regarding the technology. Affordable pricing models for your business Scalability is one of the main advantages of using CPaaS. This technology offers the ability to easily develop and embed communication features as business needs change and grow. 

Having the ability to allow multi-te0cy for multiple businesses to use the same service at the same time, each within a separate secure environment, CPaaS will bring flexibility and affordable pricing models for your business. This solution will not force you to take a rip and replace the “big bet” approach, while instead breaking down a complex problem into bite-size features, optimize them one at a time, and measure at every step of the way. CPaaS is an emerging technology that will bring convenient and contextual communications to your customers, while at the same time allowing your business to build custom applications and business processes at a relatively low cost. This technology has played a critical role in reaching customers on their channel of choice, with projected revenue growth of $5.2 billion in 2023. With 67 percent of enterprises expect CPaaS to have an impact on their organization within the next three to five years, it is important for your company to also consider this solution in reaching out to your customers and delivering integrated communication messages through their channels of choice.