HomeArticleBig Data Roles for Tourism and Hospitality Industry

06 September 2022

Big Data Roles for Tourism and Hospitality Industry

Companies and hotels in the tourism and hospitality sector are also embracing big data because of the crucial role it plays in digital transformation. Big data offers several ways in helping this industry to deliver a better customer experience and generate more revenue.

Also, it has led to effectiveness and successful change. In this article, you'll learn some benefits of big data in the tourism and hospitality industry and its various applications.

How big data benefits the tourism and hospitality industry

Due to the many advantages big data has in the tourism sector, companies can prepare for future demand, make evidence-driven decisions, achieve better customer experience, and improve their marketing strategies.

 Below are the five major ways big data can benefit the hospitality and tourism industry:

  1. Reliable sources – When it comes to reliability, big data is the best. It gives you real and accurate information from different sources. So, instead of making decisions from samples, you can conclude with representative and reliable data.

  2. Revenue management – If revenue management strategy is a problem for your hotel, you can use big data along with the data you gather, and the info available on the internet. This way, you'll be able to carry out an accurate predictive analysis to know the level of demand for your hotel rooms.

  3. Customer experience – This is another way big data is beneficial to the hospitality industry. It helps the customer care team and hotel owners identify trendy customer opinions, and also learn about their weaknesses and strengths in the process. Big data helps them understand what customers like and where they can improve.

  4. New business models – Data is an innumerable source of power that helps the tourism sector to reinvent new business models to offer customers the best. Even better, data analysis helps companies capitalize in areas with potential growth.

  5. Targeted marketing – Tourism companies can use big data to manage their finances and effectively target their marketing strategy. With big data, their marketers can identify potential opportunities and be able to target key demographics.

Use cases of big data in the tourism and hospitality industry

Big data has the capability to optimize travel operations, deliver seamless experiences, personalize offerings, and unlock new growth channels. Also, it is applicable in the following processes

  • Analyzing tourist behaviors – Managing tourist attractions is crucial in the hospitality sector and big data helps with that. Since tourists like exploring eateries, shopping, and participating in local events or festivals, they have high expenditure potential. By analyzing data at these points, hotels can make strategic decisions.

  • Allocating traffic resources – Whenever there is traffic or congestion at attraction points in your locality, you can use big data analytics approaches to handle the issue. Some of these approaches include data fusion models, traffic clustering models, optimization models, and correlational models.

  • Market research – Big data can help researchers to conduct tourism-related content. For instance, it can understand tourist behaviors and habits, tourism trends, and certain schemes that affect tourist influx.

  • Estimating travel demands – Basically, tourism demand is all about tourist expenditures and arrivals. Big data can help you collect and do an analysis of tourist expenditure and arrival data without being biased.


Big data is a crucial concept in the tourism and hospitality industry. It can help business leaders and hotel owners to identify important trends and patterns.  Also, big data can help tourism companies deliver the best customer experience, improve revenue management, and optimize rewarding marketing efforts. Therefore, you won't regret investing in one.

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