Welcoming Christmas and New Year, businesses need to prepare themselves for one of the busiest shopping periods of the year. With more and more customers moving to the digital platform, the consumption patterns are now significantly changing. Being present on all channels is no longer enough to win your customers, businesses are now expected to create a seamless customer experience to boost the year-end sales using the omnichannel platform with Communication Platform as a Service (CPaaS). How to improve your customer journey and convert your engagement into sales, here are some steps that you can follow:

Strong social media marketing to shape trend and drive more sales

A strong social media marketing and engagement strategy are now considered a must thing to do for a company if they want to be successful in sales. According to Deloitte, social media is now the new shop window. It is a place where customers browse to find ideas and inspiration. Not only social media is now also being used by companies together with the influencers to shape the industry trends and drive audience opinions, but it has now also become a strategic sales channel. Tapping on this growing trend, companies need to put a serious effort into building their social media presence while integrating social media in their communications platform to create a seamless customer experience.

Connect the in-person shopping experience with e-commerce and digital sales channel

With the rise of e-commerce in today’s market, there is no question that it is significantly impacted the in-person retail experience has been greatly affected, with a drop in the number of people shopping in brick-and-mortar stores all around the world. However, many retailers believe that shopping in person still has an important role to play in converting a lead to actual sales. 75% of Gen Z consumers, who are those born since the mid-1990s, agree that in-person shops provide greater service compare to online shopping, according to studies by the International Council of Shopping Centers. Taking advantage of this preference, connecting in-person retail experience with the advantages of e-commerce can definitely bring benefits for companies. This can be achieved through the creative marketing campaign and a communication strategy and platform that will create a seamless shopping journey for your customers, especially during this year-end busy period. 

Improve accessibility and ease of use with voice search

According to Econsultancy, 50% of all searches will be conducted via voice. The growth of voice search has now significantly contributed to the improvement of accessibility and ease of use in many of the communication platform in the market. Companies who implemented voice search in their omnichannel communication platform will most likely attract more people to browse their product and services, as well as to complete purchases from the online retailer’s platform. To be able to effectively implement this feature, companies need to design their system to have the ability to communicate in a natural and informal way, as well as take serious action in optimizing SEO to increase the chances of success.

Entering one of the busiest times of the year, companies, especially retailers need to make sure that their CPaaS Indonesia technology is ready to create a seamless customer experience to boost year-end sales. Leveraging on social media to shape the trend, optimizing the connection between their stores and their e-commerce platform, as well as adding a voice search feature in their CPaaS, these strategies will help customers to enjoy their shopping experience and therefore impact their purchasing decision that will directly contribute to your sales and revenue. Providing smart shopping options, your businesses will definitely lead the market during this festive season. Happy holiday!