Worldwide, people generate 2.5 quintillion of data each day according to IBM. This increasing data accumulation at an exponential rate will increase the risk of data breach that will be damaging for a company. 

Based on Accenture study, security breaches have increased 67% since 2014 and according to University of Maryland, hackers attack every 39 seconds, on average 2,244 times a day. 

Cybersecurity issues are becoming a day-to-day struggle for businesses and it is very important for organizations to make a fundamental change in their approach to cybersecurity. 

Using the huge amount of structured and unstructured information, Big Data can be utilized by companies as a way of discovering patterns and trends in behavior, while also detecting threats and better protecting data and information.

Fend off any potential attacks from hackers prior to them actually happening

Big data analytics give cybersecurity professionals the ability to analyze data from many different sources and data types to fend off any potential attacks from hackers. 

Based on Accenture study, 68% of business leaders feel their cybersecurity risks are increasing. However, based on the Ponemon Institute on behalf of IBM more than 77% of organizations do not have a cybersecurity incident response plan. 

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Big data is one of the best ways forward when it comes to cybersecurity as detecting threats at the earliest possible opportunity is now easier than ever before. 

Uncover breaches and attacks with in depth data analysis

With cloud storage on the rise and an increase in machine-generated data, the amount of data to analyze is also growing. If this information was to end up in the wrong hands, the consequences could potentially be disastrous. 

A recent report by Verizon showed that hacking accounted for 62% of attacks, malware 51%, 43% social, and 14% was by internal security mistakes. 

Data analytics can be used to retrieve important information from big data to strengthen cybersecurity by analyzing historical data to come up with better security threat controls. It can help companies to uncover breaches and attacks using in depth data analysis.

Identify patterns that may indicate a cyber threat in the future

According to cybersecurity ventures, damage related to cybercrime is projected to hit $6 trillion annually by 2021. The average expenditures on cybercrime are increasing dramatically and it is very important for companies to realize the value and importance of cybersecurity investment. 

Big data analytics can help companies to foresee the future attacks and come up with effective measures to prevent them. 

Companies can use current and historical industry data to identify patterns and strategies used by hackers to attack other entities and come up with a solution before they do.

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In the right hands and with the right approach, Big Data can be used to predict trends and improve cybersecurity.

Traditional preventative security tools and technologies used to protect data and prevent cyber-attacks simply aren’t sufficient enough for many businesses. 

This is why big data analytics have become increasingly utilized by cybersecurity personnel. The analytics of big data Indonesia can be hugely beneficial for companies through the detection of growth and performance insights which can help to drive a business forward.